{"product_id":"what-is-lego","title":"What Is LEGO?","description":"\u003cp\u003e\"\u003cb\u003eFind out how these fun, stackable blocks became the most popular toys in the world.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eThe LEGO toy company was founded in 1934 by a Danish carpenter who loved making wooden pull toys. From its humble beginnings, the company has lived up to its name--which comes from the Danish phrase meaning to always \"\"play well\"\"--encouraging children to use their imagination and build whatever they can dream up. \u003cbr\u003e\u003cbr\u003eIn this book, author Jim O'Connor describes how a simple concept--small plastic bricks that snap together--morphed into a cultural phenomenon.\"\u003c\/p\u003e","brand":"Schwabe","offers":[{"title":"Like New","offer_id":48568533025020,"sku":"bh10002682","price":2.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0760\/4617\/2412\/files\/3919203482399.jpg?v=1770802217","url":"https:\/\/classroombookshelf.com\/products\/what-is-lego","provider":"Classroom Bookshelf","version":"1.0","type":"link"}